About
Who I Am: Naushad Huda, Fractional CXO
The through line across everything I do is the same set of instincts: curiosity, human-centered thinking, storytelling, and a bias toward building rather than just advising.
I'm a fractional Chief Experience Officer — I own the customer experience end to end, from first touch through post-purchase service, not just the pieces in between. As a consultant with firms including Slalom and PwC, I design customer journeys to surface the real gaps across people, process, and technology, then build roadmaps that prioritize fixing them based on a balance of customer experience and business impact — for clients spanning utilities, government, healthcare, retail, hospitality, and quick-service restaurants, with AI woven in wherever it accelerates the work.
I'm not a theorist. I'm a practitioner — equally comfortable in the boardroom setting strategy and on the ground mapping service blueprints, fixing the handoffs where journeys break, and driving the adoption that makes it stick.
I'm also a founder at heart. I built and sold a multi-award-winning strategy and creative agency — and outside of client work, I channel that same entrepreneurial energy into passion projects that sharpen my craft. Most recently, I used AI-assisted development tools to build a fully operational SaaS platform from scratch in eight weeks — a testament to the same hands-on, build-it mentality I bring to every engagement.
18+
Years Customer Experience Leadership
2
Award-Winning Books
1
Agency Founded & Sold
Beyond Work
Beyond the Boardroom
The same instincts that drive my professional work — curiosity, storytelling, human-centered design, and a bias toward building — show up everywhere in my life.
Grape Night
Founder
The first wine social club of its kind in Southern California
What started as a simple idea — bringing the winery tasting room experience into the community — has grown into a thriving multi-city wine social club. Grape Night partners with winemakers to create intimate, curated tasting experiences in unexpected venues.
- Multi-city presence across Southern California
- Full SaaS platform built with AI-assisted development
Published Author
Award-Winning
Drive Through Napa Valley & Drive Through Paso Robles
Co-authored two award-winning books designed to give wine consumers the confidence to explore California's premier wine regions on their own terms — without the intimidation that often comes with wine culture.
- Drive Through Napa Valley (2019)
- Drive Through Paso Robles (2022)
- WSET Level 2 Sommelier with Distinction